New Products

Ever thrown a pencil? Well this lure is like that. straight and narrow with accuracy. It's the Proper way to cast.  This lure IS 3" Long  with weighted tail and rattles. Darting side to side on retrieve with a slight...

It's in the name, if you want to go Deep where the big lunkers are, then you better be throwing the Daisy.  With a huge bill for a straight to the bottom run, plus this unique profile of a lure...

What makes this Lure so SUPER? well it casts like a straight arrow and probably just as far.  It rattles with authority and swims like a scared fleeing bait fish.  Just like its smaller sibling The ProperPencil™ its incredibly strong...

Ever seen a bat wing? looks nothing like this lure... but if a wing were to ride a wave this lure could do it. It's a floater with heavy deep rattlers.  Makes a racket on retrieve with tight rapid shakes...

 Ultimate is saying a lot, but when you hold this lure in your hand for the first time you'll understand.  We call it the Bass Slayer and ultimately.. the last crank bait you'll ever want.  It dives, it floats, it...